Before describing UTM parameters it is important to what UTM is and why use it.
UTM is actually acronym of Urchin Traffic Monitor. As according to wiki - Urchin was a web statistics analysis program developed by Urchin Software Corporation. Urchin is used to analyze web server log file content and display the traffic information on that website based upon the log data. Sales of Urchin products ended on March 28, 2012.
Urchin Software Corp. was acquired by Google in April 2005, forming Google Analytics. In April 2008, Google released Urchin 6. In February 2009, Google released Urchin 6.5, integrating AdWords. Urchin 7 was released in September 2010 and included 64-bit support, a new UI, and event tracking, among other features.
Google discontinued the product and sales ended on March 28, 2012.
UTM are basically a simple url tags that enables you to track special campaign or helps in deeply analysis campaign performance in GA.
In a article Kiss Metrics wrote that - UTM parameters are simply tags that you add to a URL. When someone clicks on a URL with UTM parameters, those tags are sent back to your Google Analytics for tracking.
- Website URL
- Campaign Source
- Campaign Medium
- Campaign Term
- Campaign Content
- Campaign Name
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