Monday, September 16, 2013

How to Rank Better to Increase Visibility in Google

We daily spend hours and hours in thinking, reading and researching about how to make batter visibility of our site in google but no one has the perfect answer. One whose site is ranking well can say that he has knowledge how to. Not necessarily, very few of us have good understanding about ranking factors or might be non of us have knowledge about Ranking, he/she might be success, might be site ranking very well. I read some where that a SEO is reporting that he was following google's guideline for last 8 years and in starting did a bit of spammy work but for last several years only doing what google recommended. Even in those condition he lost his ranking. Now again the question is same, how to make visibility better?

Well! When I was trying to dig out the answer, my mid quickly remembered Prof.Theodore Levitt of Harvard Business School. He introduced a term "Marketing Myopia" in 1960. The "Marketing Myopia" is a term which refer to the situation where marketer only concentrate selling not on society and consumer.

According to Prof.Theodore Levitt, Marketing Myopia is a short sighted view and inward looking approach, where companies only needs of company.Whereas the right step is to define the company and its product in terms of customer need.

With this I'm wrapping up this edition and in my next edition will try to find out how to get rid of the 'Myopia'.

Till then good night, keep enjoying SEO. 

Wednesday, September 4, 2013

Happy B'Day Google

All of us already have knowledge about "The Internet Gent". Ya I  am talking about your favorite search engine, Google. Today Google turned 15 years old. The Google Doodles who always use to celebrate others birth day and other occasions, looks very simple today.

The event for the formation of google started years back in 1995 when Larry Page and Sergey Brin meet at Stanford. Notably Larry Page and Sergey Brinare the founder of google. Initially they decided name "BackRub". Later in 1997 they decided to change the name of their search engine as google and on 4th of September 1988 the google is among us to use. That time gogole looks like. 

For more to know thee History of gogole Click here

Monday, August 26, 2013

Does Google Have Any Logic Like ZMOT For Ranking

Now a day I am felling that people are treating SEO like a religion whether its right or wrong no body think before doing. They just do only because they somewhere read that Matt Cutts or any other personality of google told to do like this. 

We all know that content is King but might be very few of us think on it why? We all also know that visitor engagement is the best practice in optimization or Digital Marketing and for it images and videos are the best. Now in this circumstances how content is king? 

One might reply that in content we use our keywords, but its not because we can also use our keywords in images and videos. In all tag, title tag or can place one or two like around image or video. 

This is not the single that are lots more. Every time people told to reduce errors of web pages but seen lots of web pages ranking very well even those have error in bulk and copied contents. It is error of google only. 

On not any thing like that my dear friend. From last several months I am experiencing that google is might adopting any logic which is somewhat similar to the ZMOT (Zero Moment of Truth). Ya I am talking about the same logic which was adopted by P&G in 2005 for their marketing. There are lots of indications that indicate that there must be any set of logic google has which is very similar to ZMOT. 

Yet I have not any final conclusion. If you also think so please wright to me and helps me to go further to understand the googles current ranking logic. 
Allintitle Command - "allintitle:"
If you start your search quarry with "allintitle:", result will restrict to only those documents which contains that word(s) in the title. The quarry is written as allintitle:xys. Have a look on below pic.

There are more such commands which will be discussed later. 

Unknown facts of Hindu

To know the mean of Hindu one will have to deep in history.. Actually the culture of India or the origin of Indians are from the Sindhu Civilization and in Persian Sindhu is called Hindu. That's so why the sindhu (people of Sindhu Civilization) called Hindu. On the name of Hindu's the name of the country is Hindustan. It is not any community or any religion but the fact  it is citizenship. 

There is a very interesting fact behind this also. The British Colonial Government wanted to divide Hindustan in more then 500 parts and they also succeed at one period of time they divided India in more  then 500 parts in which East Pakistan (now Bangladesh) and West Pakistan (now Pakistan). 

Knowing the fact of Hindu its very important to change the name of Hindustan by that they can easily divide our nation. So that the whole government made an uninhabitable labor and played a very nice politics and changed the name of our nation from Hindustan to India or Bharat. 

Now I think that all Indian understand the means of Hindu and can call themselves proudly that we are HINDU. 

Tuesday, June 25, 2013

Is There Any Potentiality Of Seo Now A Day

In recent days I seen lots of rummer online that google moving towards to kill SEO. Not so but ya I can conform now a day seo is not the same as in past years and google is trying to make SEO harder and harder in real practice. 

when you will look at the updates on google in recent past one thing is very common in every update that they wants to clean all those sites which get easily ranking in search engine by just following some small steps. 

Back to 2011 when Panda was first intruded. The main concern of this update is to filter spamy contents form their SERPs. By that time people use to make a site with unique contents for just 6 months and once when they get adsense approval, started coping any once article or blog and post in their site by this they may have higher density of keywords and regular update of site without any much effort and also they have good information content easily. 

Now with this update this kind of site started consider as spamy site and no longer could rank well in google SERP. This make huge change in fake or useless click of adsense click (google display network adds.)

Again in April 2012, Penguin among us now. For the second time all those sites targeted in google SERP those got rank by just posting articles, blogs or by other simple efforts. This time again google aimed those sites who use google adsense to generate income.

This is not just one or two. I also read that regularly sharing the same url in Social sites is also not good now (again the same targated low quality seo efforts and sites)

I am not going to make this blog any long all the update form 2011 onward are targeted to all those sites which get easily rank and use adsense to make revenue. By these steps google succeed in maintaining high ROI to their Adword investors. But the internal truth is that every action has side effect for sure whether its miner or major. So with the same both of the major algorithm updates of google sites with real business also got effected. 

Now the conclusion is that there is not any shortcut or any easy method life before to rank in google. Now will have to make a proper strategy and will have to use sensible all the available sources to generate traffic. The last one but not least have to consecrate on the real time user experience on our site.