Saturday, October 1, 2016

Is it compulsory to do graduation in Mass communication to be eligible for applying for masters in Mass Communication?

Mass Communication is the study of relation of information to entities and individual and the same to be communicated or transferred to the public simultaneously. Dissemination of the information is generally by newspapers, books, magazines, websites, blogs, radio, film and television. Mass communication is actually, communicating that information which is not known to people around the world, and hence making it available to all.
If a candidate is looking for a career in mass media & communication, then they must pass class 12th with any discipline, and have excellent communication skills. The top ranking colleges in India offer undergraduate and post graduate programs in Mass communication.
Masters in Mass Communication teaches the students about media innovations, production techniques, managerial responsibilities, research methods and cultural issues.
The minimum requirement for admission 2016 in the post graduate course in Mass Communication is Bachelor’s degree in Mass Communication or any other related field. However it is not compulsory to have completed a graduation degree to pursue a post graduate degree in Mass communication. The requirement for admission in most of the universities and institute is the completion of 12+ 3 years of graduation in any field with a minimum aggregate of 50% in graduation. The students in the final semester of graduation can also apply for the course. The aspiring candidate has to clear the entrance exams conducted by the institutes and universities. The entrance exam consists of questions in English, general Knowledge and current affairs to judge the candidates knowledge and presence of mind. Once the entrance exam is cleared, the candidate has to appear for the group discussion and personal interview.
A post graduate degree in Mass communication offers a wide scope of career options to the candidates like becoming a news channel reporter, Advertising manager, Market research analyst, broadcast news analyst, public relations manager and many others.
Enthusiastic candidates willing to take up Mass communication as a post graduate degree should have an alert mind, investigative skills, good English and communications skills, confident personality, enthusiasm and an in depth knowledge of current affairs and culture and tolerance towards the various situations.
The candidates can log onto the official websites of the colleges, universities and institutes for any information relating to course details, the faculty and other necessary information relating to admission in Mass Communication for post graduation.

Is it beneficial to study B.Com with Mass Communication if secured 81% in 12th?

Journalism is a very upcoming field these days. These days plain B.Com degree is not enough to get your right placements. If you have a bold and daring personality and you like to work in the mass communication field then it is recommended that you study B.Com with Mass Communication.
Most the institutes which offer mass communication have their own entrance exams. You have to clear the exam in order to get admission in the institute. It is advantageous to study B.Com with Mass Communication as it will make things very easy for you in your Post graduation phase.
But you should all this only if you want to pursue further career in mass communication. This way you base in the subject will be very good. But if you do not want a career in mass communication there is no point combing two things as they are completely different fields of study.
Admission for graduate courses depends hugely on your 12th standard marks. If you have the necessary cut off marks, you can easily get admission in course of your choice. Some of the well known exams which a candidate has to clear in order to make a foray in mass communication are ASJ, IIMC, CJET etc. The admission procedure, cut off marks and admission criteria is specific for each institute. You can browse the web for details about colleges, the course details; facilities offered, faculty, placement details etc.
There are several universities as well as colleges which offer with Mass communication degree course. There are some private institutions also which present this option to the candidates. These courses can be pursued only after you complete your 12th standard. Basically you have to furnish your 12th standard mark sheet so as get admission to these courses.  Ranchi University offers this option

Mass communication is a huge term which encompasses wide array of fields such as advertising, cinema, journalism, radio, public relations, television and broadcasting, communication arts, theatre, and even internet journalism under its scope. You basically have to make up your mind as in which field you want to enter and then plan a career accordingly. Even though communication is at heart of all these fields, the nature of work which you do depend on the field you choose to enter.
A course in mass communications along with B.Com will give you an overall view of each of these fields at macro level. After that you can select your favored medium and field of specialization and work in the area which you find most interesting and apt as per your personality.
Electronic as well as satellite communication has propelled a huge change in how work is conducted in different fields. Job opportunities are present in field of mass communication but you have to put in your personal effort also. Studying in a good college without any doubt gives you an extra edge but you have to have the right aptitude to excel.

Can I directly Journalism field with doing BCA Graduation?

Pen is still considered mightier than the sword and this forms the basis of journalism. A career in the felid of journalism and mass media is the fastest growing career options amongst the young generation. In today’s times people want to aware and updated with the happening of the world whether economic, political or social, science, culture, entertainment. Journalism has become the link between the people and news of the world. The people can keep in touch with the latest happenings across the globe both through print and electronic media like television, radio, newspaper, mobile and social media.
Candidate looking for a career in journalism should keep in mind the admission criteria of a minimum aggregate of 50% in the 12th standard exams with English as one of the four subjects. The top ranking colleges in India offer both graduate and post graduate courses in Journalism. Various private universities also conduct entrance exams for admission in diploma and degree in journalism and the candidates who clear the entrance can go for the course. Candidates willing to take up journalism should have an alert mind, investigative skills, good English along with that exceptional communications skills, confident personality, enthusiasm and an in depth knowledge of current affairs and culture and tolerance towards the various situations.
A candidate pursuing BCA degree can opt for post graduate degree journalism after completion of the BCA degree. The BCA candidates have to appear for an entrance exam conducted by the universities and after clearing the exam, appear for group discussion and personal interview. Though cracking the interview is a tough task but if you are focused nothing is impossible. Journalism requires confidence and good communication skills and proficiency in English. The candidates from any graduation field can pursue post graduation in journalism provided they clear the entrance. However, institutes and universities give preference to candidates with a gradation degree in journalism.
The candidates can opt for either print media or electronic media depending on their interests and the skills they possess. Print media consists of newspapers, magazines, journals. Electronic media comprises of radio, television and the internet. The number of news channels is increasing at an alarming rate, thus increasing the demand of professionals in this field.
Well known and top media companies come for recruitment to the colleges and universities. Some of them are NDTV, Times of India Publication Group, TV 18 groups, Viacom, Hindustan Times Group of Publication, ZEE TV Network and many other well established media houses.
The candidates can log onto the official websites of the colleges for any other information like course details, updated fees structure 2016 to keep themselves better informed.

What to do after 12th standard to become a Journalist?

Journalism is a very popular field among youngsters these days. But then this field requires lot of dedication as well as preservance. In order to get a good start you have to enroll yourself in well known mass communication colleges in India. In current times days, the youth is attracted hugely towards professional courses in journalism. In case you are daring, hard-working, extrovert and goal oriented, the career in journalism is ideal for you. Like other courses, Mass Communication and Journalism course requires the candidate to clear some entrance exams. Also you have to obtain the necessary cut off marks, so that you get admission in the course. Some of the well known exams in this field are ASJ, IIMC, CJET etc. The admission criteria cut off marks and admission procedure for each institute is different. You can browse the web for course details.
There are so many Indian universities as well as colleges which offer graduate degree courses in journalism as well as mass media. Few of the private institution also provide an option of diploma courses in journalism. These professional courses can be pursued after you complete your 12th standard. You have to present your 12th standard mark sheet in order to get admission in these courses. Indian institute of mass communication (IIMC) is the main institute which works under Ministry of information and broadcasting (MIC). It conducts the entrance exam for diploma as well as Post Graduate diploma courses in journalism. Few of the well known colleges which offer this course are mentioned below
  • IIMC, New Delhi
  • Xavier Institute of Communication, Mumbai
  • Asian College of Journalism, Chennai
  • A.J Kidwai MCRC, Jamia Milia Islamia Delhi
  • Symbiosis Institute of Mass Commmunication
  • Indian Institute of Journalism and New Media, Bangalore
  • Mudra Institute of Communications Ahmedabad
  • Dept. of Communication and Journalism, Pune University
  • Manorama School of Communication,  Kottayyam
  • Bhartiya Vidya Bhawan, Delhi 

Before choosing any institute you must check out its placements history. This will give you a fair idea about how your future course of work will be post completion of the course. Some of the colleges offer NRI quota Admission and even Management Quota admission. Download the application form and fill it up online only. You can know about the fee structure also online.
Students can opt to join degree or diploma course in journalism in order to become a journalist. There are different courses which he or she can pursue. Mentioned below is list of Bachelor Courses in Journalism after 12th:-
B.A. in Journalism
B.A. in Mass Media
B.A. in Mass Communication
Bachelor of Journalism and Mass Media
Bachelor of Journalism

Job prospects in Journalism are quite extensive:-

  • ·         Editor
  • ·         Sub Editor
  • ·         Associate Editor
  • ·         Feature Editor
  • ·         Proofreader
  • ·         Reporter
  • ·         Special Reporter
  • ·         Feature Writer
  • ·         Lead Writer
  • ·         Critic
  • ·         Columnist
  • ·         Photo Journalist
  • ·         Cartoonist
  • ·         Fashion Journalist

So go ahead and fulfill your dream of becoming a journalist.

Sunday, June 5, 2016

UTM Parameters

Before describing UTM parameters it is important to what UTM is and why use it.

UTM is actually acronym of Urchin Traffic Monitor. As according to wiki - Urchin was a web statistics analysis program developed by Urchin Software Corporation. Urchin is used to analyze web server log file content and display the traffic information on that website based upon the log data. Sales of Urchin products ended on March 28, 2012.
Urchin Software Corp. was acquired by Google in April 2005, forming Google Analytics. In April 2008, Google released Urchin 6. In February 2009, Google released Urchin 6.5, integrating AdWords. Urchin 7 was released in September 2010 and included 64-bit support, a new UI, and event tracking, among other features.

Google discontinued the product and sales ended on March 28, 2012.

UTM are basically a simple url tags that enables you to track special campaign or helps in deeply analysis campaign performance in GA. 

In a article Kiss Metrics wrote that - UTM parameters are simply tags that you add to a URL. When someone clicks on a URL with UTM parameters, those tags are sent back to your Google Analytics for tracking. 

Parameters are: 

  1. Website URL  
  2. Campaign Source 
  3. Campaign Medium 
  4. Campaign Term
  5. Campaign Content
  6. Campaign Name 

Try yourself and if have any quarry, fell free to write at

Saturday, April 16, 2016

What is difference between canonical and 301 redirect

Technically there is a significant difference between canonical and 301. 301 is basically a permanently redirection code which is implemented to redirect any site to a new location and also through 301 we guide the user that the webpage or the site is parliamentary redirected to a new location where as through canonical only search engine or can say guide crawler that the original part of the content is at the given location. 

There is no any effect to the user in using canonical however it is also not visible in the case of 301 to the real time user but the webpage redirect the user to a new location to show the page.